"As consumers, we don’t just process information as it is. We process information as we are."
-Laura Busche
approach
I'm a consumer insights and research expert with a strong background in market strategy and cultural analysis. With a BFA in Photography and an MS in Applied Psychology, I bring a unique balance of creativity and analytical rigor to help teams decode audience behavior and translate human motivations into opportunities.
Clients
I’ve worked with brands and companies across a variety of industries ranging from travel and technology to finance and healthcare. By providing clients with a human-centric approach to research, I’ve been able to help them increase engagement while growing revenue, market share, and thought leadership.
emotional insights / creative strategies
Discover ways to use psychological and emotional insights to craft engaging business strategies.